Here's what I've been working on lately. It's a 30 second commercial spot where we are have to go through all of the production process ourselves. It started out by selecting a toy to be your character in the commercial. From there came the model, then a fully textured model, then a rigged model, then a walk cycle for the character. In between all of this, I also created a script for the commercial and storyboards based off that script. It's a lot of work creating everything in this way, but really makes you appreciate what goes into each step of the production process. Next up is creating an animatic, and then start animating for the final commercial.
I'm using Totoro for my commercial, and it's for an energy drink. Only Totoro will be 3D, everything else will be video footage, and then they will be composited together.
Here's the initial sketch for the character.
Here's a 360 of the textured model.
This is the walk cycle for the character.
And finally, this is the storyboard for the commercial.
High quality versions of these videos and more videos for this project can be found on my youtube page here.